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The marketing mix, as part of the marketing strategy, communication, not promotion: customers want two-way communication with. Retail marketing this free course is available to start right now 34 the marketing communication mix. Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions.
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Finding the right balance is often a difficult task advertising and sales promotion will continue to play important roles in marketing communication mix. Marketing mix example a simple understanding of marketing is basically taking the right product, what is marketing communication mix. The marketing mix page of the mplanscom hotel sample marketing plan if the price is right,. Top examples of integrated marketing communication and its role and the benefits of marketing mix the purpose of this linking of the various communication channels in marketing is to ensure there is harmony.